Overall Summary
Achromatic Studio's website shows a solid SEO score of 92 and consistent brand messaging around its 'Living Website' concept, but the audit reveals significant foundational gaps that limit both search visibility and AI engine discoverability. Zero meta descriptions across all crawled pages, absent Open Graph tags, duplicate page titles (homepage crawled twice), no structured data of any kind, and a PageSpeed performance score of just 60 create a compounding set of issues. The philosophy page demonstrates genuine content depth with a comprehensive FAQ section and well-structured H2 headings, which is a meaningful asset. However, core technical hygiene — canonicals, schema, OG tags, llms.txt, and image optimisation — needs urgent attention before higher-level AEO strategies deliver returns.
Priorities JSON
[{"rank":1,"category":"Content","title":"Write and implement meta descriptions (120-160 characters) for all pages, starting with the homepage and /philosophy, incorporating primary keywords and a clear value proposition.","description":"All crawled pages have zero-length meta descriptions. This is the single highest-leverage quick win — it directly affects click-through rates in SERPs, AI snippet generation, and social sharing previews. In Webflow this is a global template fix.","impact":"High","effort":"Low"},{"rank":2,"category":"Content","title":"Implement Open Graph tags (og:title, og:description, og:image) across all page templates in Webflow, using a 1200x630px branded image as the default OG image.","description":"No OG tags exist on any page. This affects how content appears when shared on social platforms, in messaging apps, and increasingly in AI-generated content previews. One Webflow template update covers all pages.","impact":"High","effort":"Low"},{"rank":3,"category":"Technical","title":"Add FAQPage JSON-LD schema to the /philosophy page, mapping each of the 8 FAQ H3 questions and their corresponding answers into the structured data markup.","description":"The philosophy page already has a well-formed FAQ section with 8 question-formatted H3s under 'Frequently Asked Questions'. Adding FAQPage schema is the minimal step to make this content machine-readable for AI engines and eligible for Google FAQ rich results. This is the most impactful AEO action available given existing content.","impact":"High","effort":"Low"},{"rank":4,"category":"Technical","title":"Add canonical URL tags to all page templates in Webflow to prevent duplicate content issues, starting with the homepage which shows duplicate crawl entries.","description":"No canonical tags are present on any crawled page (has_canonical: false). The homepage is being crawled as a duplicate. Canonicals are a foundational SEO signal and a one-time Webflow template configuration.","impact":"High","effort":"Low"},{"rank":5,"category":"Technical","title":"Set the hero/above-the-fold image on the homepage to loading='eager' (remove lazy loading) to reduce LCP, which is currently 6,380ms — more than double the 'good' threshold of 2,500ms.","description":"All 150 images have lazy loading applied including likely the hero image, which is the primary driver of the 6,380ms LCP. Changing the first above-fold image to eager loading is a targeted fix that should substantially improve the performance score from 60 and reduce LCP toward the 2,500ms target.","impact":"High","effort":"Low"}]