Overall Summary
Achromatic Studio has built a technically well-structured Webflow site with strong schema foundations, analytics instrumentation, and a coherent brand narrative around the 'Living Website' concept. Core SEO hygiene is largely in place: unique titles, canonical tags, FAQ schema, and a rich set of structured data types. However, performance is a meaningful drag (LCP of 5.7 s, PageSpeed score of 66), image optimisation is incomplete (only 18 of 86 images in modern formats, and 42 of 86 with alt text), and the site lacks advanced AEO assets such as an llms.txt file, AI content policy, and pillar-page content architecture. Authority signals exist at the testimonial level but lack author bios, expert citations, and freshness indicators. Closing these gaps will materially improve both traditional search rankings and AI answer-engine visibility.
Focus Intro
The highest-leverage opportunities are concentrated in three areas: (1) closing technical performance gaps that are suppressing PageSpeed and LCP, (2) building out authority signals that AI engines use to validate expertise, and (3) creating the content architecture—pillar pages, llms.txt, and structured internal linking—that enables AI systems to reliably cite Achromatic.
Priorities JSON
[{"rank":1,"category":"Technical","title":"Audit hero/above-the-fold image loading attribute and set to loading='eager' or remove lazy attribute; investigate and resolve the 5,706 ms LCP by optimising the largest above-fold element.","description":"LCP of 5.7 s is more than double the 'Good' threshold of 2.5 s. If the hero image is lazy-loaded (all 86 images report as lazy), it is directly suppressing LCP and PageSpeed score (66). Fixing this is the single highest-ROI technical improvement available.","impact":"High","effort":"Low"},{"rank":2,"category":"Technical","title":"Convert the 68 remaining legacy-format images to WebP or AVIF using Webflow's built-in image transformation or a pre-upload pipeline. Prioritise images used on homepage and /philosophy.","description":"Only 18 of 86 images use modern formats. Legacy images increase page weight and slow load times, contributing to the 66 PageSpeed score. This is a systematic fix with clear size and performance benefits.","impact":"High","effort":"Medium"},{"rank":3,"category":"Content","title":"Create and assign OG images (1200×630 px) for all key pages—homepage, /philosophy, and /projects—and set the og:image meta tag in Webflow page settings.","description":"OG image is absent across all crawled pages. This prevents rich previews on LinkedIn, Twitter/X, Slack, and AI platforms that render link cards. For a design agency, the absence of a visual preview is a credibility and click-through issue.","impact":"High","effort":"Low"},{"rank":4,"category":"Authority","title":"Create a dedicated /ai-policy page documenting Achromatic's position on AI training data use, content attribution, and AI bot access. Link from footer and Privacy Policy.","description":"As AI answer engines increasingly evaluate content trustworthiness, an explicit AI content policy is a forward-looking authority signal. It also complements the existing cookie consent and privacy infrastructure already in place.","impact":"High","effort":"Low"},{"rank":5,"category":"Authority","title":"Add an author bio section to the /philosophy page identifying the author(s), their role, years of experience in web design/Webflow, and a link to a LinkedIn or About profile. Add corresponding Person schema with sameAs property.","description":"The /philosophy page is Achromatic's primary thought-leadership asset and pillar page. Without a visible author bio, AI engines and Google cannot attribute E-E-A-T signals to a real expert. This directly affects whether the page is cited in AI-generated answers.","impact":"High","effort":"Low"}]